Serving a wide range of businesses, casual leasing has been rolled out in all of Mercialys’ shopping centers. Perfectly aligned with the shopping center’s stores, it represents a completely new form of retail.
At Mercialys, Casual Leasing represents :
almost 13,000 sq.m across around 60 centers,
targeted customer approach to create a complementary store selection and bring the centers to life, ensuring continued interest among regular visitors,
offering them the latest product, brand and concept trends.
Mercialys offers a diverse range of simple retail solutions to meet the challenges facing local, national and international brands and retailers, and enable them to benefit from its centers' footfall and audience levels.
Kiosks and pop-up stores: 360° stores positioned at the heart of consumer flows to offer activities in line with the center merchandising plans.
Promotional roadshows: short-term event operations for international and national brands.
Displays and trade marketing operations: the center is becoming a new media and a sales driver for the consumer product brands present in the hypermarkets.
The Casual Leasing business is developing strongly throughout France and represents a source of growth over the medium term thanks in particular to :
a premiumization drive and improvements in merchandising quality,
growth with national retailers,
dedicated support for local retailers, providing access to specific fittings and merchandising assistance for each type of activity making it possible to optimize their offering.
In 2015, the Casual Leasing business was valued at Euro 144 million within Mercialys’ portfolio (up Euro +37 million from 2014).
Interested in our Casual Leasing solutions ?
Contact our team :
+33(1) 53 70 23 34