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Strategy

Mercialys’ real estate strategy is built around four key pillars, whose effective implementation enhances the appeal and value of the Company’s Shopping Parks.
The sustainability and growth of rental income resulting from this strategy drive both financial and non-financial value creation for all stakeholders.

#01 – LEADING ASSETS, RIGHT-SIZED AND LOCATED IN THE MOST DYNAMIC REGIONS

Mercialys continuously optimizes its asset portfolio based on two key priorities:

  1. Providing tenants and end customers with leading or co-leading retail assets within their catchment areas.
    Over the past 20 years, the Company’s portfolio has evolved from 148 assets to around thirty. These Shopping Parks are right-sized and designed with efficient layouts to ensure moderate occupancy costs (single-level structures, no underground parking, and optimized space usage).
    With between 60 and 130 stores depending on the catchment area, the Shopping Parks cover approximately 80% of recurring household consumption.

  2. Focusing on the most dynamic geographic areas, both demographically and economically.
    Today, all of Mercialys’ Shopping Parks are located in coastal or border regions across mainland France and its overseas territories.

#02 – A MERCHANDISING MIX ALIGNED WITH AFFORDABLE, RECURRING CONSUMPTION

Mercialys continuously transforms its retail offer and real estate assets to better meet customer expectations and address everyday needs for a broad population.

The strong presence of food retailers in its Shopping Parks reflects Mercialys’ strategic focus on recurring consumption patterns.

In recent years, the Company has actively diversified its tenant risk and aims to ensure that no single tenant represents more than 3% of rental income within five years. As of today, Intermarché is the largest tenant, accounting for 5.8% of rents.

#03 – CONTINUOUSLY ENHANCING THE CUSTOMER EXPERIENCE THROUGH INNOVATION

Helping retail partners anticipate shifts in consumer behavior is a core focus for the Company.

Thanks to its strong local presence, use of business intelligence tools, and close engagement with stakeholders, Mercialys has developed deep insights into market trends, allowing it to stay ahead of changes and adapt its merchandising mix to each region.
The Company has pioneered several now-widespread industry trends, including pop-up stores, distinctive commercial identities, coworking spaces, digital loyalty programs, and the downsizing of hypermarkets.

The ambition is to transform these consumption trends into viable commercial solutions built on a diverse, accessible offering tailored to local environments.

#04 – ESG PERFORMANCE THAT SERVES CUSTOMERS AND CONTRIBUTES TO CARBON NEUTRALITY

Mercialys’ strategy aims to generate both financial and non-financial value, recognizing that the two are closely linked and must benefit all stakeholders.
Its strong local roots provide the Company with a detailed understanding of regional dynamics, allowing it to tailor its actions to on-the-ground realities.

The Company’s overarching responsibility is embodied in its ESG strategy, “4 Fair Impacts for 2030”, which is built on four key commitments:

  1. Contribute to achieving carbon neutrality

  2. Promote more responsible and sustainable retail

  3. Strengthen its role as a key partner to local communities

  4. Act as a committed employer

In 2025, Mercialys’ greenhouse gas (GHG) reduction targets were scientifically validated under the SBTi Buildings sector standard. The Company has since raised its decarbonization ambition, adopting a whole building approach and targeting Net Zero by 2050.