Mercialys is renewing its visual identity, in line with its genetic makeup as the partner for day-to-day life. Its new logo highlights the importance of the retail industry, at the heart of its business.
Mercialys has always seen proximity as a key foundation for building its business strategy. By refreshing its identity, Mercialys is accompanying changes in the consumer market, while setting out its commitment to be…
agile, creating “living” centers that are increasingly adapted to their environment,
innovative, making day-to-day life easier for its consumer and retailer customers,
engaged, effectively supporting retailers and store owners as a professional and responsive trusted partner,
responsible, helping drive the development of the regions and their inhabitants’ quality-of-life.
Mercialys, working with the creative team from the agency Elan, has chosen a graphic identity that reflects the company’s dynamic and pragmatic approach. The new logo, which combines a modern design with simple lines, clearly highlights the link that is constantly being built between the company, its customers and its partners. The contemporary, refined typeface and the round curves of the “M” symbolize the company’s close day-to-day relationships.
Following the launch of the national “G La Galerie” brand, which is currently being rolled out across all its centers, Mercialys is completing the effective realignment of its strategy, tailored to its customers’ changing needs.